philosophy – Klew
 

Studio Klew’s founder and creative director Siddha explains the studio’s nomenclature as his long time fascination for the mythological tale of the Minotaur and his labyrinth. Cutting the long story short, Theseus promises
King Minos to kill the monster Minotaur, in return for his daughter’s hand and builds a boat to reach the Labyrinth. He is stopped by his paramour – Ariadne, who gives him a bundle of rope (then known as CLEW) to mark his way through the maze. Theseus had a doubt, he got a KLEW.

 

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